Adam Southam is a broad-based strategic thinker with more than 35 years of leadership, innovation, strategy, invention, business start-up, branding, and marketing excellence. He has conceived several patented inventions related to functional and preventative medicine, health, wellness, broadcast media, eCommerce and distribution channel management. His most important invention is his patented Efficacy Engine® -- a solution for practitioners, patients, payers, providers, and people-at-large to use in determining what ingredients in foods, beverages, and supplements are clinically proven effective in the treatment or prevention of disease, or the pursuit of wellness goals. 

Like many that have been diagnosed with chronic disease, a single routine check-up changed his life His doctor told him he had abnormally high levels of fat in his blood, a condition called hyperlipidemia, that could lead to heart attack or stroke. Instead of reaching for medications first, his physician prescribed a book that taught simple dietary changes. His deadly triglyceride levels plummeted from 1830 to 410 points in 90 days. Then his doctor recommended a high quality fish oil and his triglycerides dropped another 200 points. Adam tells an amusing story of shopping for fish oil, and the confusion that he experienced in trying to choose from dozens of options in a store with none. Most physicians and pharmacists are not trained in nutrition or functional food and his journey caused him to create our algorithm that relies wholly upon significant verifiable clinical facts. Adam created MyFormulary to guide others to treat or prevent disease using Functional Foods, tools, and reliable, peer-reviewed, clinically proven resources.

Adam consults with companies internationally and holds positions on several Boards of Directors and Advisory Boards. Southam is engaged to speak at conferences, trade shows, colleges and universities on topics of functional food, innovation, branding, patent prosecution & defense, business and channel management. Adam is an exercise fanatic, avid downhill skier, mountain biker and equestrian. He has a long history of leading charitable events and fundraising initiatives. He is passionate about dance, ballet, theatre, and artistry. His charitable passions are leadership, youth, and wellness. Southam credits his success to countless mentors and advisors and looks to give back and pay forward in mentoring and advising others.