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Tuesday, October 10 • 1:00pm - 3:00pm
How to Use the Pricing Canvas ™ to Price Your New Product or Service?

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Pricing is one of the most powerful levers to transform good product into good business. A key set of metrics such as profitability, average revenue per customer, customer acquisition, customer lifetime value, and customer retention are all driven by your pricing strategy, structure, and model. By the end of this two-hour workshop you will:

1. Get familiarized with the four core structures of a new offering

2. Understand the principles of value-based pricing

3. Learn how to use the Pricing Canvas ™ for pricing new products, services, & technology

4. Draft a Pricing Canvas™ for your offering(s)


Esra Kucukciftci

Founder, Pricing Innovations
Esra is the Founder of Pricing Innovations where she focuses on translating product success into business success through innovative pricing and monetization. Esra’s experience has spanned everything product – product development, product management, product launches, and product... Read More →

Tuesday October 10, 2017 1:00pm - 3:00pm CDT
Northeast Library