Studies show that 70-80% of the market value of technology oriented businesses is in their intangible assets, which includes the 4 pillars of intellectual property (IP):
- Patents
- Trademarks
- Copyrights
- Trade secrets
This presentation will help startups and entrepreneurs understand IP assets as well as provide practical ways of thinking about, containing, and protecting their value, leveraging both self-help and professional services.
Three key concepts underlying the presentation are:
- Advisors are only as smart as their clients;
- IP protection is a continual collaborative process
- 20% of your IP accounts for 80% of the total value of your IP.
Join us for a fast paced, enthusiastic lunch and learn.
Lunch provided!
