Friday, October 13 • 9:00am - 10:00am
Pricing Your Innovations and Innovations in Pricing

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In this session, we'll discuss fundamentals of value-based pricing to inform your pricing strategy and plan. We'll also introduce The Pricing Canvas (TM) - a useful pricing tool that can help align your product, offer, pricing, and cost structures.


Esra Kucukciftci

Founder, Pricing Innovations
Esra is the Founder of Pricing Innovations where she focuses on translating product success into business success through innovative pricing and monetization. Esra’s experience has spanned everything product – product development, product management, product launches, and product... Read More →

Friday October 13, 2017 9:00am - 10:00am CDT