Back To Schedule
Wednesday, October 11 • 8:00am - 9:00am
From Bootstrap to Big League: Brand Lessons From Tech Startups, For All Startups

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Tech: It’s where we hear stories of unprecedented growth, driven by bold strategies, fearless execution, dizzying transformation, and enviable investment momentum. But what’s really behind these stories? And what can we learn from this industry’s mastery of speed and spin?

Join us for a panel discussion on the trials and triumphs of startup branding as we hear from visionary founders and leaders of some of Minnesota’s top tech companies. Learn how they’ve grown their business and brand story at every stage, be inspired by their scrappy and creative growth-hacks, and come away with actionable ideas to infuse your go-to-market programs.

Our panelists include:

  • Clay Collins, Co-Founder and Board Chairman, Leadpages
  • Carson Kipfer, Co-Founder and Principal Designer, SportsEngine
  • Phil Soran, Co-Founder and Executive Chairman, Flipgrid

Moderator: Jennifer Zick, Founder and Owner, Authentic Brand

Presented in partnership with the Minnesota Interactive Marketing Association (MIMA) and their annual MIMA Summit (happening the following day on Thursday, October 12), we’ll be diving deep with these tech leaders on topics including:

  • Launching a new brand or product to the market

  • The role of culture in shaping your brand story

  • Building a raving fan base, and the value of influence

  • Raising capital and attracting investors

  • Storytelling for mergers, acquisitions, and exits

  • Failure as a success metric

  • And more.

See you there!

avatar for Jennifer Zick

Jennifer Zick

CEO, Authentic Brand
Founder of Authentic Brand: Fractional Marketing Leadership | Strategy & Planning | Brand & Messaging. Uniquely equipped to support businesses powered by EOS / Traction. Jennifer Zick is a passionate and driven leader with nearly 20 years of B2B marketing experience in innovative... Read More →

avatar for Clay Collins

Clay Collins

Co-Founder and Board Chairman, Leadpages
avatar for Carson Kipfer

Carson Kipfer

Cofounder & Principal Designer, SportsEngine
Carson Kipfer is Principal Designer at SportsEngine, which he co-founded in 2008. Carson leads the product design vision and inspires holistic design alignment across the organization. He is a passionate advocate of user-centered design. He evangelizes the SportsEngine cause and core... Read More →
avatar for Chip Pearson

Chip Pearson

Managing Partner, Jamf Software
avatar for Phil Soran

Phil Soran

Co-Founder and Executive Chairman, Flipgrid
Phil Soran is a serial technology entrepreneur who was inducted into the 2016 Minnesota Business Hall of Fame. Phil cofounded Flipgrid in 2015, and serves as the Executive Chairman. Flipgrid is an educational technology company that was spun out of the University of Minnesota. Previously... Read More →
avatar for Peter Zaballos

Peter Zaballos

CMO, SPS Commerce
As chief marketing officer, Peter Zaballos oversees all aspects of the SPS Commerce’'s marketing and product management, and is responsible for creating business value from the company's market leadership and innovative technology. Previously, Peter held executive leadership positions... Read More →

Wednesday October 11, 2017 8:00am - 9:00am CDT