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Marketing & Advertising Track [clear filter]
Tuesday, October 10


Live Podcast Recording - Borrowed Interest (FREE)
Join us at Fifth Element for a live recording of the Borrowed Interest Podcast hosted by three ad-women of color. They breach a range of topics, from finding a mentor to pro-bono with an irreverent, fresh approach. They're asking all the hard questions, like why do white people still touch their hair?

Interview subject: Mondo Davidson, aka The Black Tech Guy 

Website: borrowedinterestpodcast.com
Twitter: @brwd_intrst
Facebook: facebook.com/borrowedinterest
Instagram: @borrowed_interest 

avatar for Shareina Chandler

Shareina Chandler

Host, Borrowed Interest Podcast
Shareina is always writing something. Sometimes catchy headlines, occasionally she writes amusing emails, but she’s often writing about brunch (or thinking about it). When not writing, Shareina can be found contemplating the deeper meaning of thug life.
avatar for Leeya Jackson

Leeya Jackson

Host, Borrowed Interest Podcast
Leeya’s career started where many careers begin: a Google search. A humble Google search led Leeya from artist to art director and to Minneapolis from her native Detroit. She’s also a faithful member of the Beyhive and an expert desk dancer.
avatar for Amalia Nicholson

Amalia Nicholson

Host, Borrowed Interest Podcast
Amalia likes making things happen; either cool ads or kicking podcasts, Amalia has the spreadsheet to make it happen. She’s also been critically discussing the creative and cultural contribution of the movie White Chicks since 2004.

avatar for Mondo Davison

Mondo Davison

I think like a VC but move like a founder. Startups and Entrepreneurship is my drug of choice.

Tuesday October 10, 2017 5:00pm - 6:00pm
Fifth Element 2411 Hennepin Ave S, Minneapolis, MN 55405
Wednesday, October 11


From Bootstrap to Big League: Brand Lessons From Tech Startups, For All Startups

Tech: It’s where we hear stories of unprecedented growth, driven by bold strategies, fearless execution, dizzying transformation, and enviable investment momentum. But what’s really behind these stories? And what can we learn from this industry’s mastery of speed and spin?

Join us for a panel discussion on the trials and triumphs of startup branding as we hear from visionary founders and leaders of some of Minnesota’s top tech companies. Learn how they’ve grown their business and brand story at every stage, be inspired by their scrappy and creative growth-hacks, and come away with actionable ideas to infuse your go-to-market programs.

Our panelists include:

  • Clay Collins, Co-Founder and Board Chairman, Leadpages
  • Carson Kipfer, Co-Founder and Principal Designer, SportsEngine
  • Phil Soran, Co-Founder and Executive Chairman, Flipgrid

Moderator: Jennifer Zick, Founder and Owner, Authentic Brand

Presented in partnership with the Minnesota Interactive Marketing Association (MIMA) and their annual MIMA Summit (happening the following day on Thursday, October 12), we’ll be diving deep with these tech leaders on topics including:

  • Launching a new brand or product to the market

  • The role of culture in shaping your brand story

  • Building a raving fan base, and the value of influence

  • Raising capital and attracting investors

  • Storytelling for mergers, acquisitions, and exits

  • Failure as a success metric

  • And more.

See you there!

avatar for Jennifer Zick

Jennifer Zick

CEO, Authentic Brand
Founder of Authentic Brand: Fractional Marketing Leadership | Strategy & Planning | Brand & Messaging. Uniquely equipped to support businesses powered by EOS / Traction. Jennifer Zick is a passionate and driven leader with nearly 20 years of B2B marketing experience in innovative... Read More →

avatar for Clay Collins

Clay Collins

Co-Founder and Board Chairman, Leadpages
avatar for Carson Kipfer

Carson Kipfer

Cofounder & Principal Designer, SportsEngine
Carson Kipfer is Principal Designer at SportsEngine, which he co-founded in 2008. Carson leads the product design vision and inspires holistic design alignment across the organization. He is a passionate advocate of user-centered design. He evangelizes the SportsEngine cause and core... Read More →
avatar for Chip Pearson

Chip Pearson

Managing Partner, Jamf Software
avatar for Phil Soran

Phil Soran

Co-Founder and Executive Chairman, Flipgrid
Phil Soran is a serial technology entrepreneur who was inducted into the 2016 Minnesota Business Hall of Fame. Phil cofounded Flipgrid in 2015, and serves as the Executive Chairman. Flipgrid is an educational technology company that was spun out of the University of Minnesota. Previously... Read More →
avatar for Peter Zaballos

Peter Zaballos

CMO, SPS Commerce
As chief marketing officer, Peter Zaballos oversees all aspects of the SPS Commerce’'s marketing and product management, and is responsible for creating business value from the company's market leadership and innovative technology. Previously, Peter held executive leadership positions... Read More →

Wednesday October 11, 2017 8:00am - 9:00am
WeWork 225 South 6th St, Minneapolis, MN 55402


Sprint Before You Hack: A Story Sprint Workshop to Prepare You For Successful Growth Hacking
It doesn't take you long in the startup community to find yourself in a conversation about it. That's right, growth hacking. 

"What are you testing to lower your CAC (customer acquisition cost)?" 

"What have you found that's worked for you to grow your ARR month over month (annual reoccurring revenue)?" 

"Oh you've got to try this thing we just did that got us a ton of new app downloads!"

But there's one thing you need to make sure you have before you start working on any type of growth for your startup. Before you scaffold up a bunch of growth hacking tactics, you need the foundation for them to stand on.

And that is a clear and compelling story.

Without a clear and compelling story, odds are very good that any efforts to grow your startup will not succeed. The world gets noisier everyday and there is only so much attention that can be won by startups that already face an uphill battle when it comes to awareness and credibility.

Join us for this workshop as Patrick Hodgdon, Minnesota native and co-founder of Story Sprints, will walk you through an exercise to tell your story in a powerful way: by only using 9 words.

avatar for Patrick Hodgdon

Patrick Hodgdon

Co-Founder & Chief Storytellers, Story Sprints
Co-founder, Story Sprints

Wednesday October 11, 2017 9:15am - 10:45am
WeWork 225 South 6th St, Minneapolis, MN 55402


How to work with Influencers
How to Leverage Influencers to Build Your Brand

Looking to generate buzz for your brand? Influencer endorsements are a great way to expand your reach and help you achieve marketing goals effectively and affordably. This panel will teach you everything you need to know about working with the Twin Cities’ most influential influencers. 
Moderated by Keegan Shoutz of Lola Red PR, this panel will cover: 
  • Why influencer marketing is increasing in popularity
  • How to connect with the right influencers for your brand
  • What influencers look for in a brand partnership
  • How brand influencers can help boost SEO 

Influencers are invited to attend to connect with Twin Cities startups and learn about potential partnerships.

avatar for Keegan Shoutz

Keegan Shoutz

Experienced Vice President Creative Services with a demonstrated history of working in the public relations and communications industry. Skilled in Media Relations, Brand Management, Fundraising, Leadership, Executive Thought Leadership, and Influencer Marketing.

Wednesday October 11, 2017 3:00pm - 5:00pm
Studio 125 1621 E Hennepin Ave, Minneapolis, MN 55414
Thursday, October 12


Minimum Viable Marketing: Actionable Advice from those Who've Lived It
Marketing is one thing almost every start-up struggles with - how much do you need to do, what talent do you need to do it right, and what sort of resources should you be spending? 
We'll tackle those questions and more in this panel and q&a session. 

Our event will kick-off with a roundtable discussion with experts in the start-up marketing world. We'll talk about some big topics including the idea of minimum viable marketing and what role marketing (and marketing team members) play at different points in start-up growth. 

The second half of the event will feature our experts answering live questions from the audience. Come ready with marketing challenges and roadblocks you're currently facing, live answers will be provided by our panel and even some audience members.


Jaylon Rosenblum

Owner at Goby Partners, former Marketing Executive at Pepsi


Brett Brohl

Brett Brohl is the founder and Managing Director of The Syndicate Fund. He is an entrepreneur first. With multiple exits and at least one failure under his belt, he understands how hard it is to build a company. He is the entrepreneur in residence at the Techstars Retail Accelerator... Read More →

Dori Graff

Co-Founder & CMO at Kidizen
avatar for Stephanie Rich

Stephanie Rich

Partner, Goby Partners
Owner at Goby Partners, former VP of Marketing at Particle

Thursday October 12, 2017 4:00pm - 5:30pm
Buzzfeed 945 Broadway St NE, Minneapolis, MN 55413

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