Esra is the Founder of Pricing Innovations where she focuses on translating product success into business success through innovative pricing and monetization. Esra’s experience has spanned everything product – product development, product management, product launches, and product marketing. Informed by all four of those disciplines, she found monetization to be most fascinating and overlooked area of it all. Before founding Pricing Innovations Esra has worked for Facebook, Amazon, and SAS.